Driven by Excellence
Porsche Holding Salzburg is Europe’s largest and most successful automotive distributor. Founded in 1947 by Ferdinand Porsche’s children – Louise Piëch and Ferry Porsche – we now operate in 29 countries on three continents as part of the Volkswagen Group.
The company has extensive expertise across all areas of automotive distribution and operates specialized business activities in wholesale and retail sales, financial services, and IT systems.
Our core competence: automotive distribution worldwide
Our business divisions
Porsche Holding Salzburg’s operations are structured around four core business areas — automotive wholesale (as an importer), automotive retail (as a distributor, including aftersales services and spare parts sales), IT systems, and financial services related to vehicle sales and service. This structure enables the company to cover all areas of the automotive business.
Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.
In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria and numerous other European countries.
Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.
Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.
Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.
In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria and numerous other European countries.
Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.
Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.
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Employees worldwide
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* Business year 2024
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At Porsche BG and Porsche Inter Auto BG, we believe that a company’s success is driven by its people. That is why we create an environment where employees can grow, take on new challenges, and build their careers in the automotive industry. Working with us means working with leading automotive brands, international standards, and opportunities for long-term professional development.
Our brands – No. 1 in Europe
Porsche Holding Salzburg is Europe’s largest and most successful automotive distributor. As a wholly-owned subsidiary of Volkswagen AG, we focus on the Group brands Volkswagen Passenger Cars and Commercial Vehicles, Škoda, SEAT, CUPRA, Audi, Lamborghini, Bentley, Ducati and Porsche.