Porsche Holding – From Salzburg to the World
Who we are
Porsche Holding Salzburg is the largest and most successful automotive retail company in Europe. Headquartered in Salzburg, the company now operates in 29 countries across three continents. Porsche Holding Salzburg has extensive expertise in automotive distribution at a global level, with its core business areas covering automotive wholesale, automotive retail, financial services, and IT systems. The company employs more than 37,200 people worldwide.
As part of this international organisation, Porsche BG applies the group’s standards and expertise in Bulgaria, delivering vehicle sales, aftersales services, and mobility solutions at the highest level.
The strategy of Porsche Holding Salzgurg
All about our “evolve 2030” strategy. Our way of actively shaping change in the automotive industry.
Management board & supervisory board
The driving force in the management and supervisory bodies of Porsche BG and Porsche Inter Auto BG.
Our core competence: automotive distribution worldwide
)
)
)
Our business divisions
Porsche Holding Salzburg’s operations are organized into four core business areas — automotive wholesale (as an importer), automotive retail (as a distributor, including aftersales services and spare parts sales), IT systems, and financial services related to vehicle sales and service. This structure allows the company to cover all areas of the automotive business. In Bulgaria, these business areas are represented by Porsche BG as the importer, Porsche Inter Auto BG for distribution and aftersales services, and Porsche Finance Group Bulgaria for financial services.
Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.
In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria, in further European countries and Chile, Japan and China.
Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.
Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.
Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.
In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria, in further European countries and Chile, Japan and China.
Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.
Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.
0
New cars
0
Employees worldwide
0
Dealerships
0
Countries
* Business year 2024
Volkswagen Group марките – № 1 в Европа
Porsche Holding Salzburg е най-големият и успешен дистрибутор на автомобили в Европа. Като изцяло притежавано от Volkswagen AG дъщерно дружество, фирмата е фокусирана изцяло върху марките на групата: Volkswagen Леки и Лекотоварни автомобили, Škoda, SEAT, CUPRA, Audi, Lamborghini, Bentley, Ducati и Porsche.
)
)
)
)
