Strategy
Our vision: Shaping mobility for a better future
The “evolve 2030” strategy defines the direction of Porsche Holding Salzburg in the transformation of the automotive industry. Porsche Holding Salzburg and the Volkswagen Group are actively working on the development of new mobility solutions.
Demonstrating an entrepreneurial spirit, employees develop customer-focused solutions in which a personalized approach to service is combined with digital applications, creating a lasting foundation for customer satisfaction across all sales and service facilities worldwide. Employees are the backbone of Porsche Holding and continue to drive the company’s development with their knowledge and experience, guided by the idea of “Developing Mobility for a Better Future”.
Our strategic focus areas
Climate protection and diversity, e-mobility, digitalization and new mobility needs are just a few of the influencing factors that are constantly driving our company forward and which are particularly important when it comes to developing our four strategic focus areas.
Our employees are actively shaping the mobility world of tomorrow in line with our core areas of expertise “customer focus” and “entrepreneurship”.
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Porsche Holding – „evolution 2030“
Learn more about our path towards the mobility world of tomorrow!
Individual mobility
"We exceed our customers’ expectations."
In line with this motto, we have set ourselves the goal of further expanding our mobility portfolio by 2030.
We already offer our customers customized solutions – from financial services for new or used cars and fleet solutions for major customers through to mobility formats such as car sharing and micro mobility.
Innovative new business models
"We are open to new ideas."
We attach great importance to innovation at Porsche Holding so that we are able to play an active role in shaping change in the automotive industry. Our subsidiary MOON POWER is a successful example of this.
With our innovation community “PHS innoVentures”, we promote innovation work and focus on new opportunities, e.g. the use of artificial intelligence, in order to improve and expand our products and services on a continuous basis.
We act as ONE integrated multi-brand organisation
"We instead of me."
It is our stated aim to offer our customers different mobility solutions from one single source. For this reason, we rely on a flexible organisational structure and utilise the strengths within the Volkswagen Group.
Sustainability & diversity
"We live diversity and sustainability."
As Europe’s largest and most successful automotive distribution company, we have a clear responsibility towards society and our environment. With our sustainability strategy, we place actions focused on the future and the environment at the centre of our daily work. We want to make low-emission mobility available to everyone in the medium and long term.
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