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Focus on Climate Protection
We believe that the most effective way to mitigate the negative effects of climate change is through measures that reduce climate impact and protect the environment. As the primary indicator of progress in this area is the company’s carbon footprint, all implemented measures are aimed at its long-term reduction.
Key actions include reducing CO₂ emissions and increasing the share of fully electric vehicles in our sales portfolio. Our efforts are focused on several priority areas: Zero-Emission Mobility, Green Financing, Circular Economy, Green Building, and Green Operations and Digital Business. Climate protection and CO₂ reduction initiatives cover all core business activities and divisions across the company.
Reduction of CO2 emissions
At Porsche Holding Salzburg, our carbon footprint forms the basis for analyzing emissions and systematically working to reduce them. We have set ourselves the target of reducing our CO2 emissions (direct emissions and indirect emissions from energy) by 42 percent until 2030 compared to the baseline year 2021.
We want to achieve this reduction step by step with a transition plan:
- ENERGY SAVINGS AND ENERGY EFFICIENCY
a. Energy savings through user behaviour b. Green Dealer renovations of existing buildings and DGNB (German Sustainable Building Council) -compliant new buildings
- E-MOBILITY IN THE COMPANY’S OWN FLEET
a. Switching the company car fleet to BEVs
- RENEWABLE ENERGIES
a. Expansion of photovoltaic systems b. Purchase of green electricity
- COMPENSATION
a. Certified climate protection projects as a transitional solution for emissions that are unavoidable at present
Focus on fully electric vehicles
In order to reduce emissions relevant to climate change, we are focusing on marketing fully electric vehicles (BEVs) – with a wide range of sustainable and future-proof models and close collaboration with brand partnerships.
We are also convinced that software-driven revenue will become increasingly important and are working closely with car manufacturers to develop innovative technologies. Our aim is to offer our customers unique and innovative driving experiences through the seamless integration of software, services and vehicles. This forward-looking strategy is the basis for long-term success in a changing industry.