Values and Culture
Discover our cultural identity
Our drive
Curious about what defines our unique way of working together? What fuels our exceptional performance as the European market leader?
Corporate culture
Our values are more than just words — they guide our actions and shape the way we think and work every day. In today’s digital and globalised world, these principles matter more than ever and serve as the foundation of our success.
Entrepreneurship & Responsibility
Our success is rooted in a bold entrepreneurial spirit. You’ll quickly notice this dynamic energy that defines who we are. Your forward-thinking ideas, courageous decisions, and dedicated contributions are not just welcomed but essential for shaping our future.
Appreciation & Togetherness
We foster a culture that values every individual while celebrating the strength of teamwork. Diversity in all its forms is embraced here, allowing us to positively impact society together.
Down-to-earthness & Professionalism
we thrive on a hands-on mentality and open communication. You’ll achieve your goals pragmatically while benefiting from a professional framework that supports your growth. Our large network and resources will help you advance both personally and professionally.
Integrity & Compliance
We stand united behind our shared values and corporate responsibility. Guided by integrity, we act under the law and our internal standards, ensuring our actions remain ethical and accountable.
Sustainability
Growing responsibly – ecologically, economically, and socially
Sustainability is a cornerstone of Porsche Holding's “evolve 2030” strategy, shaping how we operate and grow. We are committed to balancing profitability with ecological and social responsibility.
#1
We treat our environment and our resources carefully.
#2
We treat all people with dignity and respect and offer good working conditions.
#3
We act with integrity and compliance.
#4
We want to enable low-emission mobility for everyone and thereby consolidate our economic success.
Our seven focus areas
Our sustainability strategy concentrates on seven focus fields in which we have identified the most leverage. The topics presented are supported by specific measures, targets, and performance indicators, which are disclosed in the Sustainability Report.
We actively help shape the mobility of tomorrow and supporting the transition to lower-emission drives. A key focus is the expansion of our e-mobility offering and charging infrastructure, as well as the gradual electrification of our own vehicle fleets.
Through innovative financing products, we enable our customers to access modern mobility solutions with measurably reduced environmental impact, as well as a tailor-made charging infrastructure. These offerings are supported by initiatives such as Sharetoo and the Smart Driver App. At the same time, we are advancing the integration of ESG criteria into our financing activities and leveraging financing instruments such as ESG-linked loans.
Green Finance
Through innovative financing products, we enable our customers to access modern mobility solutions with measurably reduced environmental impact, as well as a tailor-made charging infrastructure. These offerings are supported by initiatives such as Sharetoo and the Smart Driver App. At the same time, we are advancing the integration of ESG criteria into our financing activities and leveraging financing instruments such as ESG-linked loans.
We implement targeted measures to increase resource efficiency and promote resource-conscious logistics. These include, among other initiatives, the development of take-back schemes for used parts and strategies for the reuse of traction batteries. We also work closely and transparently with our suppliers and contractually require compliance with our supply chain standards. Before and throughout the business relationship, we assess and monitor compliance through an established CSR rating and monitoring process.
We plan, construct and operate resource-efficient buildings with the aim of measurably reducing emissions with an impact on the environment and indoor air quality over the entire life cycle. A wide range of measures contribute to this. These include in particular, the consistent implementation of energy efficiency measures, compliance with defined minimum standards and the implementation of recognised building certifications in new buildings. In addition, we ensure the procurement of green electricity and systematically drive forward the gradual substitution of fossil fuels such as oil and gas through the use of heat pump technologies. The strategic expansion of photovoltaic systems is another key pillar for achieving our sustainability goals.
The biggest lever for reducing our emissions lies in working with our dealers. That is why we specifically promote the sale of products and services with the lowest possible emissions. At the same time, we design all processes relating to sales and workshop operations at our locations to be as resource-efficient as possible. This includes, among other things, concrete targets for energy savings, the consistent digitalization of processes, as well as clear concepts for waste management and responsible use of water, including water recycling solutions in our car wash facilities.
We are positioning ourselves on the job market of the future with a modern corporate culture in a safe working environment that focuses on diversity, team spirit, appreciation and the development of our talents. With targeted measures in the areas of health and safety in the workplace, we not only ensure a safe working environment but also actively protect our employees.
As Porsche Holding Salzburg, we rely on strong and clear governance structures. The established structures within the framework of sustainability management are intended to ensure that we seize opportunities for ecological and social improvements and thus manage the impact on Porsche Holding Salzburg, the environment and society. With binding standards in all areas of the company, we ensure that integrity and compliance form the core of our business activities.
Sustainability Report 2025
EVERY MILE COUNTS – with this guiding principle, we take up our claim to make the mobility of our customers reliable, affordable and ecologically responsible – at any time, in any place and in all our business areas: in wholesale, retail, financial services and IT.
Climate change is one of the greatest challenges of our time – and the transport sector is making a noticeable contribution to it. As a mobility provider, we see every day how much mobility connects people – and what a supporting and indispensable role it plays in our everyday lives. These advantages must be strengthened, but at the same time negative effects on our environment must be reduced. That's why we take responsibility and actively shape change – with electromobility, increased efficiency and a clear focus on the needs of our customers.
More information can be found in the Sustainability Report 2025:
Diversity & Inclusion
Embracing differences that make a difference
When you work with us, you'll discover the strengths of a diverse and inclusive environment in our collaboration. We are aware that there is still much to be done. Therefore, Porsche Holding views diversity and inclusion as both an ethical obligation and a strategic necessity for business success.
#1
Our diverse teams bring together varied perspectives, experiences, and ideas, enabling us to craft creative solutions and make better decisions. This inclusive mindset fuels innovation and ensures Porsche Holding remains at the forefront of the industry.
#2
We cultivate a culture where every individual feels respected, heard, and appreciated. This sense of belonging boosts motivation and satisfaction, positively impacting productivity.
#3
By championing diversity, we continue to attract and retain exceptional talent from all backgrounds. This is how we will continue to attract and retain the best specialists and leaders in the future.
#4
By fostering diversity together and creating an inclusive environment, we empower ourselves and contribute to a fairer society.